WOW Skin Science records 5x growth in US retail through strategic CVS partnership
WOW Skin Science, a leading global beauty and wellness brand, proudly announces a significant milestone in its US expansion. The brand has successfully secured shelf space for nine of its signature SKUs in CVS, the largest pharmacy chain in the United States. This partnership solidifies WOW Skin Science's position as a formidable player in the competitive US beauty market.
With this development, WOW Skin Science becomes the first Indian personal care brand to establish a presence across three of the largest US retail chains: Walmart, Kroger, and now CVS. The brand plans to expand its footprint to approximately 2,000 CVS locations within the next 12 months, further amplifying its reach and visibility. With the combined expansion in Walmart and entry into CVS, WOW Skin Science products will now be available in nearly 2,000 outlets nationwide.
"This partnership marks a pivotal moment in our journey to bring innovative, nature-inspired personal care solutions to consumers across the United States," said Manish Chowdhary, Co-Founder of WOW Skin Science. "Our collaboration with CVS not only underscores the strength of our brand but also reflects the growing demand for personalised, high-quality skincare products in international markets. We remain committed to delivering excellence to our global customers."
WOW Skin Science’s exceptional performance in Walmart stores and on Amazon.com was a critical factor in CVS's decision to on-board the brand. In addition, Walmart has significantly increased WOW Skin Science’s US presence, with products now available in approximately 1,200 Walmart stores nationwide.
Mr. Sandeep Ghoshal, Head of International Business at WOW Skin Science, remarked, "Securing shelf space at CVS aligns with our broader strategy to expand WOW Skin Science’s global footprint. This partnership not only enhances our brand’s visibility but also provides consumers with easier access to our innovative products across key markets."
The partnership with CVS cements WOW Skin Science's offline retail presence in the US, reinforcing its leadership in the beauty and wellness space. The brand’s placement in three major retail chains is unprecedented for any Indian personal care company, highlighting WOW Skin Science’s commitment to growth and innovation. As a brand driven by the synergy of nature and science, WOW Skin Science continues to pioneer new standards in personal care worldwide.
About Body Cupid Pvt Ltd
Body Cupid Pvt. Ltd is a leading beauty, personal care, and wellness company offering innovative, efficacious products tailored for the modern consumer. Available across General Trade, Modern Trade, Ecommerce, and D2C platforms, Body Cupid’s portfolio includes over 500 products in skincare, haircare, and health & wellness categories. Its four brands – WOW Skin Science, WOW Life Science, Body Cupid, and Nature Derma – are recognised for their nature-based formulations and high ratings across marketplaces like Amazon and Flipkart.
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