While you work hard, your heart works harder: MediBuddy's Valentine's campaign champions preventive heart care
MediBuddy, India's largest digital healthcare company, has launched an impactful campaign — #HeartYourHeart — ahead of Valentine's Day, highlighting the relentless work our heart does while we go about our daily lives. The campaign serves as a powerful reminder that while we are working hard in various aspects of our lives, our heart is working even harder to keep us going.
The campaign creatively illustrates how our heart functions tirelessly across different scenarios—from working in the kitchen to attending meetings, from daily commutes to vacation time, and even during high-pressure situations like appraisals and deadlines. Through this narrative, the video emphasises that our heart never takes a break, working every second of every day, year after year. MediBuddy’s campaign is a powerful reminder to prioritise heart health as the ultimate act of self-love this Valentine’s Day.
In an era where work-life balance is increasingly challenging, the campaign brings attention to the often-overlooked aspect of heart health. While people commonly speak of wearing their hearts on their sleeves during Valentine's season, MediBuddy encourages them to first focus on taking care of the heart that works tirelessly for them.
Speaking about the campaign, Mr. Saibal Biswas, SVP and Head of Marketing, Partnerships & PR at MediBuddy, said, “This Valentine's Day, we wanted to shift the focus from the metaphorical heart to the real one that keeps us alive. Our heart is truly the silent champion of our life. Our #HeartYourHeart campaign reminds people that while they are working hard to achieve their goals, their heart is working even harder. Through this video, we are encouraging people to adopt preventive healthcare practices—regular check-ups, lifestyle modifications, and early intervention. After all, a healthy heart is the best Valentine's gift one can give themselves.”
This campaign is conceptualised and produced by MediBuddy’s in-house creative team. The campaign video is titled #HeartYourHeart and is 51 seconds in duration. The video is amplified across all social media platforms.
About MediBuddy
MediBuddy has always been at the forefront of India’s digital healthcare transformation. The digital healthcare company has a partner network of 1,25,000+ doctors across 22+ specialities, 7,500+ hospitals, and clinics, 7,700+ diagnostic centres, and 10,000+ pharmacies along with a team size of 2300+ members. It has created an integrated healthcare ecosystem that offers patients seamless access anytime and anywhere 24x7, 365 days a year. With its healthcare services available in 16 Indian languages to enable customer-friendly consultation, MediBuddy is bridging the Urban-Rural quality healthcare divide. MediBuddy offers online and offline doctor consultations, medicine delivery, lab tests at home, mental health consultations, and surgery care, among other healthcare services.
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