“We saw the potential of makhana even before people adopted it,” RP-Sanjiv Goenka Group’s Shashwat Goenka at ABP Network’s Ideas of India 2025
“Work-life balance matters—it is productivity, not hours, that counts,” said Shashwat Goenka
“We discovered the market value of makhana before people even adopted it. Healthy snacking was an untapped space, and we saw the opportunity before it became mainstream,” said Shashwat Goenka, Vice Chairman of the RP Sanjiv Goenka Group, at the fourth edition of ABP Network’s Ideas of India 2025, in Mumbai today.
Participating in the session titled ‘The Next Generation: Making Business Better,’ Shashwat Goenka expressed how his organisation identified the potential of makhana early.
Adding to the conversation, Shashwat Goenka said, “Indians have a very unique way of consuming things. They want the punch of flavour in their snacks, but they also want them to be healthy. That’s the balance we aim to perfect. We will always prioritise health, but the taste will trump everything else. If a product is not enjoyable, consumers will not come back to it.”
Speaking on reinventing traditional snacking, Shashwat Goenka noted, “We identified the space of healthy snacking in time. Our bhujias have 45% less saturated fat, but they don’t compromise on taste. Today, we offer a gamut of healthy snacks that cater to evolving consumer preferences. Consumption has changed in the last two decades.”
Talking about the evolution of quick commerce, Shashwat Goenka added, “Quick commerce has taken off, and Indian consumers today are more aspirational and willing to try new things. Continuous supply chain availability is key to meeting this demand.”
Speaking on competition and success in the snacking industry, Shashwat Goenka said, “There is a heat of competition in the snacking market. Technology is changing faster than ever, and faster adoption of tech is the key to success. However, it is important to have a work-life balance. The number of hours does not matter; productivity does. Mukesh Ambani is someone I admire in this space as he has perfect vision, as well as Elon Musk.”
The ABP Network’s Ideas of India 2025, centred on the theme ‘Humanity’s Next Frontier’, will convene thought leaders and innovators to explore the challenges and opportunities in India’s ascendance in a rapidly changing world. In the face of climate change, geopolitical conflicts, and technological advancements like AI, the summit delved into India’s role as both an ancient civilisation and a demographic powerhouse in shaping the future. The two-day summit brings together a confluence of ideas by global thought leaders, intellectuals, and change-makers, covering transformative possibilities in science, medicine, social contracts, and global leadership, with experts from diverse fields offering bold visions of a better, more sustainable world for all.
About ABP Network
An innovative media and content creation company, ABP Network is a credible voice in the broadcast and digital spheres, with a multi-language portfolio of news channels reaching 535 million individuals in India across YouTube, websites, apps, and social media platforms. ABP Studios, which comes under the purview of ABP Creations – the content innovation arm of the network – creates, produces, and licences original, groundbreaking content outside of news. ABP Network is a group entity of ABP, established almost 100 years ago, and continues to dominate as a leading media company.
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