Rosmerta Group expands D2C footprint with launch of MyRaasta COCO Garage, blends digital and physical car care
- Sub Editor
- 3 hours ago
- 2 min read
MyRaasta to offer comprehensive on-road and physical garage services
MyRaasta combines mobile repairs and physical garage solutions
Rosmerta Group, India’s leading mobility solutions provider, proudly announces its strategic entry into the direct-to-consumer automotive service market with the launch of MyRaasta COCO Garage, a state-of-the-art facility in Gurgaon. Spanning 11,000 square feet, this new initiative builds on the success of MyRaasta’s doorstep car services, positioning Rosmerta as a transformative force in the automotive aftermarket industry.
MyRaasta COCO garage brings together the brand’s existing strengths in mobile servicing with a high-tech physical facility to provide end-to-end solutions for India’s car owners. This move further underscores Rosmerta’s vision to redefine how car maintenance and repairs are delivered in urban India—through a hybrid model that integrates on-road support, doorstep services, and now, a robust in-garage experience.
Key offerings under MyRaasta now include:
Doorstep maintenance and quick repairs for both 2-wheelers and 4-wheelers
Full-Service Physical Garages with advanced diagnostics, AC service, denting and painting, Periodic Maintenance Services, and OEM-grade spare parts.
A single-point MyRaasta mobile app to manage service bookings, updates, and service history
AI Tool Users can upload pictures of their vehicle in the app to get insights on necessary repairs and services
This launch is a key milestone in Rosmerta’s ambitious expansion plans to redefine automotive care across India. With a network of over 300 verified partner workshops and a growing presence in the direct-to-consumer space, Rosmerta is poised to capture a significant share of the auto service market. The company aims to replicate the Gurgaon model in other metro cities, combining mobile and physical service offerings to meet evolving customer demands.
Hariansh Nagpal, President, Rosmerta Group stated, "At Rosmerta, we recognise the evolving needs of vehicle owners for both convenience and comprehensive care. MyRaasta Garage is a testament to our vision of delivering innovative, customer-centric automotive solutions. By blending on-road convenience with a world-class garage experience, we are setting new benchmarks for the industry and paving the way for nationwide growth."
The MyRaasta Garage launch reinforces Rosmerta’s commitment to enhancing vehicle ownership experiences through cutting-edge technology and service excellence.
About Rosmerta
Rosmerta stands as a beacon of innovation in India's mobility solutions landscape. With a steadfast commitment to excellence and a rich history of groundbreaking advancements, Rosmerta has become a driving force in automotive technology. Rooted in a vision to create safer, smarter, and more connected Indian roads, the company is at the forefront of the Surakshit Safar initiative, dedicated to significantly reducing road accidents and fatalities through innovative solutions and sustained efforts.
Rosmerta's offerings is its dominant position in the Indian High-Security Registration Plate (HSRP) Industry, boasting a remarkable 50% market share and leading in sustainable margins. Notably, it is the world's second-largest and India's foremost HSRP manufacturer, consistently excelling in government tenders. Beyond HSRPs, Rosmerta excels in various other verticals, including Intelligent Transport Management Systems, Automated Testing Stations, Vehicle Scrapping Facilities, IOT/M2M Connectivity Solutions, Automated Driving Testing Tracks, and Smart Card-based RC & DL Solutions. These comprehensive solutions underline Rosmerta's dedication to transforming India's roads through cutting-edge technology.
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