Rise of ‘Big Fat Indian Wedding’, 21% increase in search queries: Justdial
Metro cities drive 34% growth in wedding service demand
Delhi dominates with 44% surge in wedding searches and 4x surge in resort wedding venue searches
Hyderabad witnesses 41% growth in wedding planning demand
Demand has become 3x for wedding choreographers in Mumbai
In Chennai, searches have become 12x for candid wedding photographer
Beyond metros: Lucknow leads with 36% growth in non-metro cities
Long celebrated with grandeur and cultural significance, Indian weddings are becoming even more extravagant, according to recent trends. Data from Justdial, India’s no. 1 local search engine, reveals a significant surge in search queries related to wedding services across the country, indicating a shift towards even more extravagant celebrations.
From January to November 2024, searches for wedding-related services witnessed a nationwide spike of 21% compared to the same period in 2023. This trend is particularly pronounced in metro cities, with a remarkable 34% increase in searches. Delhi leads the way with a 44% surge, followed closely by Hyderabad (41%), Mumbai (37%), Kolkata (32%), and Bangalore (27%). Even in non-metro cities, the demand is evident, with a 16% increase in searches, with Lucknow (36%), Patna (34%), and Jaipur (30%) experiencing significant growth.
This escalating demand is reflected in the surge of specific service categories. Searches for ‘resort wedding venues’ have tripled nationwide, with Delhi, Bangalore, Mumbai, and Hyderabad witnessing even higher increases. Cinematic wedding photographers are also in high demand, with searches doubling across India, particularly in Delhi, Patna, and Mumbai.
The desire for personalised touches is evident in the growing popularity of ‘pre-wedding gowns on rent,’ with a 47% increase in searches nationwide, led by Hyderabad (116%), Mumbai (33%), and Delhi (10%). Searches for ‘wedding card dealers’ have risen by 44%, with Delhi (57%), Hyderabad (43%), and Mumbai (40%) leading the way.
‘Banquet halls’ have seen a 40% increase, with Delhi (79%), Hyderabad (72%), Mumbai (66%), Bangalore (63%), Pune (61%), Kolkata (48%), and Chennai (43%) witnessing significant growth. The focus on creating unique and memorable experiences is highlighted by the significant rise in searches for ‘candid wedding photographers’ (28%), with Chennai’s searches becoming 12x and Mumbai (61%) showing exceptional growth.
‘Choreographers for weddings’ are in high demand, with a 24% increase in searches nationwide, led by Mumbai (278%), Delhi (37%), Jaipur (35%), and Bangalore (24%). ‘Orchestras for weddings’ have seen a 15% increase in searches, with Delhi (48%) and Patna (46%) leading the way.
Finally, the increasing complexity of modern weddings is evident in the 13% increase in searches for ‘wedding planners,’ with Jaipur (37%), Bangalore (26%), Ahmedabad (21%), and Delhi (19%) witnessing significant growth.
This data showcases the evolving nature of Indian weddings, characterised by a growing emphasis on luxury, personalisation, and professional assistance. As these trends continue to shape the wedding industry, it is clear that Indian weddings will remain a significant cultural and economic phenomenon for years to come.
About Just Dial Limited
Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website, mobile site, mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.
The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.
Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.
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