Mid-year online sales clock 16% order volume growth: Unicommerce
Online shoppers opt for electronics and appliances like RO & water purifiers, smart TV stabilisers, lunch boxes and water kettles among others
The sale period witnessed higher consumer demand for products including protein supplements & muscle gainers, anti-ageing collagens, face serums and ayurvedic shampoos, among others
With the mid-year online sales by multiple marketplaces coming to a close, Unicommerce, one of India’s leading e-commerce enablement SaaS platforms, analysed over 8.5 million order items processed through its platform to uncover trends during this sale period.
Analysis of orders processed through the Unicommerce platform shows that customers cashed in on the mid-year sales offers extended by multiple marketplaces with 16% order volume growth during the week-long sale period between 19th - 25th of July 2024. This volume growth is in comparison to the 2023 mid-year sales that took place between 14th - 20th July last year. The volume growth was accompanied by an upward trend in gross merchandise value, which grew 19% YoY in 2024 over 2023.
While marketplaces offered attractive discounts across different categories, the rising consumer focus on healthy products and nutraceuticals noted higher demand leading to an impressive YoY order volume growth of over 78% in the health & pharma segment during the sale period in 2024. Categories including FMCG & agriculture and beauty, wellness & personal care also witnessed a YoY order volume growth of over 48% and 21% respectively during the sale period this year.
Products including protein supplements & muscle gainers, anti-aging collagens, face serums and ayurvedic shampoos among others witnessed higher consumer demand during the period.
The average order value in the electronics & home appliances category (excluding mobile phones) increased more than 24% in 2024 sales as compared to the sales in 2023. Trends analysed by Unicommerce indicate higher consumer spend on electronic items like RO & water purifiers, smart tv stabilisers, lunch boxes and water kettles etc.
Unicommerce’s integrated e-commerce enablement SaaS platform enables end-to-end management of e-commerce operations for D2C brands, brand aggregators, traditionally offline brands, marketplaces, logistics players, and SMBs through a comprehensive suite of SaaS products.
The company serves e-commerce brands and retailers across several categories. Some of Unicommerce’s clients include names like Lenskart, Zivame, Fabindia, TCNS (W, Aurelia), Mamaearth, Pharmeasy, WoW Skin Science, SUGAR Cosmetics, BoAT Lifestyle, Portronics, Emami, Cello, GNC and GOAT Brand Labs among others.
“Unicommerce eSolutions Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India. The DRHP is available on the websites of the Company, SEBI, and the book running lead managers, IIFL Securities Limited and CLSA India Private Limited. Investors should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the DRHP, including the section titled “Risk Factors”.
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