Mahakumbh in the Metaverse: ABP Network launches virtual experience centre to perform snan at Triveni Sangam, Prayagraj
ABP Network, a leader in innovative digital experiences, proudly announces the launch of a metaverse version of the Mahakumbh Mela 2025, coinciding with the grand celebrations at Prayagraj. As one of the largest religious gatherings in the world, the Mahakumbh Mela will now be brought to a global audience through a dedicated Metaverse platform by ABPLIVE, the digital wing of ABP Network, transcending geographical boundaries.
ABPLIVE's Mahakumbh Metaverse is a pioneering step in virtual spirituality, accessible through https://www.abpverse.com
The Metaverse platform will offer virtual tours of the Triveni Sangam, live streaming of the Shahi Snan (Royal Bath), and interactive sessions with spiritual leaders and cultural performers. Devotees and visitors from around the world will be able to participate in the Mela's rituals and ceremonies in real time, fostering a sense of unity and connection. It presents an opportunity for devotees worldwide to engage in a virtual snan at the Triveni Sangam. This immersive platform allows visitors to delve into a detailed timeline of events surrounding the important Akharas, participate in virtual aarti and pooja ceremonies.
With meticulous attention to detail and reverence, the Mahakumbh metaverse is more than just a digital platform; it's an invitation to experience the essence of devotion and cultural heritage in a new and exciting way. This initiative reflects ABP Network's commitment to providing its audience with immersive and meaningful digital experiences.
Key Features
High Interactivity and Puja Options
Details of Important Akharas and Snan Dates
Opportunity to Brand and dedicated kiosks for partners
Snan at Triveni Sangam Ghats
Options to Download the snan video and share on Social Platforms
Karma Coins - To Collect during the journey
The Kumbh Metaverse experiment is ABPLIVE’s fourth metaverse experiential project. Readers previously participated in the Ram Mandir, ABP Nadu Metaverse created to mark the second anniversary of the fast-growing Tamil platform. The Election Centre Metaverse launched as part of ABPLIVE’s ongoing election Metaverse has already received accolades and has been among the fastest growing destinations for online news readers.
ABP Network cordially invites everyone to join this virtual abode of Mahakumbh Mela, embarking on an enriching journey that blends the essence of devotion with the marvels of modern technology. The Mahakumbh Mela 2025, which has started from January 14 and will continue till February 26, 2025, at Prayagraj, is a once-in-a-lifetime event that attracts millions of devotees seeking spiritual purification and cultural enrichment. The introduction of the Metaverse platform is poised to enhance this experience, making it accessible to a wider audience and preserving the essence of this sacred gathering for future generations.
About ABP Network
An innovative media and content creation company, ABP Network is a credible voice in the broadcast and digital sphere, with a multi-language portfolio of news channels reaching 535 mn individuals in India across YouTube, Websites, Apps and Social Media Platforms. ABP Studios, which comes under the purview of ABP Creations – the content innovation arm of the network – creates, produces, and licenses original, path-breaking content outside of news. ABP Network is a group entity of ABP, which was incorporated almost 100 years ago and continues to reign as a leading media company.
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