Mahakumbh 2025 sparks a huge spike in service searches on Justdial
Temple searches surge 139% in the last ten days of January
Travel agent searches climb 110% as Kumbh enters the second month
Hotel bookings became five-fold this January compared to December
Puja item dealers searches became 89-fold this January compared to December
Sweet shop queries rise 35 times as Kumbh reaches midway
As Mahakumbh 2025 crosses its midway mark, Justdial, India’s No. 1 local search engine, has released compelling search data that demonstrates the enormous impact of this sacred gathering on local services and infrastructure. The data, covering both pre-event preparation and the first month of the festival, reveals unprecedented shifts in consumer behaviour and service demands.
In the lead-up to the Mahakumbh, which began on January 13, search patterns showed extraordinary growth from December 2024 to January 2025. Most notably, searches became 89-fold for Puja Item Dealers, while Sweet Shops and Pandits searches became 35-fold and 31-fold, respectively, indicating intensive preparation for the spiritual gathering.
The data becomes even more revealing when examining the period after the Mahakumbh began. Comparing January 22 to January 31 with January 14 to January 21 (the first week of the event), searches for Temples surged by 139%, while Petrol Pumps saw a 133% increase, and Ghats witnessed a 118% rise. This dramatic uptick reflects the massive influx of pilgrims as the event gained momentum.
The hospitality and travel sector has demonstrated remarkable growth throughout the event. Initial searches for Hotels, Dharamshalas, and Tourist Guide Services searches became fivefold from December to January. As the Mahakumbh progressed, the demand continued to rise, with Travel Agents seeing a 110% increase in the latter part of January, while Mahakumbh Mela Tents searches grew by 87% and Hotels by 86%.
Essential support services have also adapted to meet the growing demands of millions of pilgrims. Ambulance Services searches quadrupled in the pre-event period, while searches for ATMs, Car Rentals, and Chemists doubled, indicating robust preparation for visitor safety and convenience.
With two weeks remaining until the Mahakumbh’s conclusion on February 26, these search patterns not only reflect the festival’s massive scale but also demonstrate how technology is enabling pilgrims to better access vital services. The data suggests that this year’s Mahakumbh Mela has achieved new heights in terms of organised participation, with devotees actively using digital platforms to enhance their spiritual journey.
About Just Dial Limited
Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website, mobile site, mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.
The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at website and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.
Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.
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