IIM Sambalpur continues to lead on AI first, women first and society first: Sparking roundtable discussions on Beyond the Brand
IIM Sambalpur, one of the premier management institutions, in collaboration with NSE (National Stock Exchange) Academy hosted a thought-provoking Roundtable Discussion on "Beyond the Brand: Rethinking Strategies in the Era of Technology-Driven Disruption" at its Delhi Campus. The objective is of the roundtable is to connect student and industry leaders to navigate on how brands can redefine their branding strategies, market positioning, and customer relationships using tech while staying inclusive in their overall approach. This intriguing roundtable with industry and academia is aligned with many such steps that the institution has taken to include technology in its curriculum including introducing AI in classrooms.
The theme of this discussion examines the impact of technological advancements on the transformation of various industries such as e-commerce, digital marketing, and branding. Key topics such as the function of the metaverse in marketing, the digital transformation of supply chains, and the integration of AI-driven customer insights exemplify how organisations are enhancing customer loyalty and driving innovation.
Prof. Mahadeo Jaiswal, Director, IIM Sambalpur, underscored the importance of integrating purpose-driven innovation, inclusivity, and resilience to create enduring impacts within dynamic markets. He said, "IIM Sambalpur has been at the forefront of integrating AI into educational settings to effect transformative changes. Our initial exploration focused on how AI could alter the traditional classroom environment by augmenting faculty roles. Research findings indicated a significant improvement in learning outcomes attributable to AI. To take this initiative forward, aligning with industry standards through the application of AI in education, IIM Sambalpur along with NSE Academy convened a panel of 35 industry leaders, including CHROs and CEOs from Spencers, Shoppers Stop, BATA, TATA, KPMG, Deloitte, India Mart, ITC, Aditya Birla, Flipkart, IPE Global etc. to engage in a discussion on whether AI has implications for branding. The conversation identified three primary drivers of disruption in contemporary business: digitalisation, decarbonisation, and the democratisation of startups. The dialogue centred on five critical pillars of innovation, emphasising leadership, customer-centricity, societal impact, talent attraction, and technological infrastructure while underscoring the importance of visionary leadership in promoting adaptability and resilience in the digital era."
Abhilash Misra, CEO, NSE Academy, highlighting the importance of usage of tech said, “In alignment with the vision of three I’s: Innovation, Integrity, and Inclusiveness as articulated by IIM Sambalpur, the National Stock Exchange (NSE) similarly emphasise its commitment to three T’s: Transparency, Trust, and Technology. Imagine—30 years ago, following a major capital markets debacle in the country, some of the brightest minds in government, policymaking, academia, and industry came together to set up the first electronic trading platform for investors to access capital markets. Together, these principles guide NSE's approach toward creating a robust, inclusive financial ecosystem.” Furthermore, he remarked, “Rapid advancements in AI and digitalisation have compressed decades of innovation into years. Businesses that embrace these changes secure their competitive edge and navigate the challenges of a volatile, uncertain, complex, and ambiguous world."
Nishit Bansal, Vice President, Talent and Learning, Tata Consumer Products, said, “True business success goes beyond profitability; it encompasses the creation of a long-term positive impact on society. As envisioned by Jamshedji Tata, an esteemed Indian Industrialist and Philanthropist, the community is not just a stakeholder but a reason for the existence of the organisation. In the contemporary dynamic landscape, a brand that prioritises innovation alongside sustainability and provides inclusive experiences for employees differentiates, not through technological advancements but through its core values. It was heartening to hear about IIM Sambalpur’s focus on sustainability and diversity."
The panellists shared perspectives on leveraging emerging technologies to personalise customer interactions, build digital trust, and redefine market strategies by emphasising the importance of purpose-driven values, diversity, and inclusion in attracting and retaining top talent. The discussion outlined strategies for organisations to navigate the rapidly changing business landscape.
About IIM Sambalpur
IIM Sambalpur is one of the premier management institutions in the country and is widely known for its quality education. Spread over approximately 200 acres of land, the breathtaking and spectacular permanent campus of IIM Sambalpur was inaugurated by the Hon'ble Prime Minister of India, Shri Narendra Modi, on 3rd February 2024. The Prime Minister also laid the foundation stone on 2nd January 2021, via video conferencing. Furthermore, the Union Education Minister, Shri Dharmendra Pradhan, recently inaugurated the Incubation Centre, I-Hub Foundation, to promote startups and the 'Rangavati Centre of Excellence in Cultural and Sustainable Management'. It also has tie-ups with Flipkart, Amazon, and SIDBI to support, promote and connect regional weavers with global platforms. Equipped with sustainable practices and modernised facilities, the campus values its regional art by mapping the traditional IKAT, patterned textile-dyeing technique onto the brick façade. The institute is committed to providing excellent management education, harbouring a sense of entrepreneurship, and developing socially responsible leaders. IIM Sambalpur is known for its two-year flagship MBA Programme, and admissions are held via CAT. It also offers an MBA for working professionals at the Delhi Centre at ISID, Vasant Kunj, providing options for a dual-degree programme in partnership with French universities. It also offers an MBA in FinTech Management programme for working professionals.
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