Eveready launches next-generation Carbon Zinc battery with 3X quality boost and extended shelf life
- Sub Editor
- Apr 7
- 3 min read
Unveils new TVC launch campaign highlighting the company’s commitment to providing long-lasting and reliable power solutions for everyday needs
All new Carbon Zinc Battery features 3X EMD power, an impressive shelf life of up to 3 years and undergoes 300 performance tests to ensure reliability
Eveready Industries India Ltd. India’s leading battery and flashlight brand, has announced the launch of its all-new, enhanced Carbon Zinc battery featuring a remarkable 3X quality boost. As part of the launch, the company has unveiled an innovative campaign highlighting Eveready’s dedication to providing long-lasting and reliable power solutions for everyday needs.
The enhanced Carbon Zinc battery represents a significant advancement in Eveready’s product portfolio, featuring 3X Electrolytic Manganese Dioxide (EMD) power that ensures excellent performance across a wide range of devices. The Carbon Zinc Batteries go through a rigorous testing protocol of 300 performance assessments to guarantee consistent quality and reliability. With an impressive shelf life of up to 3 years, these batteries offer consumers extended value and dependability, further solidifying the brand’s position as a trusted household name.
Speaking on the occasion Mr. Anirban Banerjee, Senior Vice President and SBU Head (batteries and flashlights), Eveready Industries India Ltd., “Eveready holds a leadership position in India’s dry cell battery industry, especially in the Carbon Zinc segment. This launch aligns with our continuous endeavour to offer dependable and durable power solutions to consumers. The latest product offering highlights Eveready’s sheer commitment towards catering to the evolving needs, adding value and becoming a trustworthy power source for various household applications.”
Eveready Industries India Ltd. is the market leader in the dry cell battery industry, commanding a significant market share of over 50%, with the Carbon Zinc battery segment serving as the primary driver of this leadership.
The advanced Carbon Zinc Battery range comes in a pack of 10 batteries and is priced at ₹18 each. Designed with anti-leak technology, these batteries provide reinforced protection, keeping devices secure and operational. Eveready with its continued aspiration aims to steer high-growth businesses in India that are sustainable, scalable, and profitable, and deliver lasting value for all the stakeholders through excellence, and customer-centricity.
About Eveready Industries India Limited
With a legacy spanning over a century, Eveready Industries India Ltd. (www.evereadyindia.com) has continually evolved to meet the dynamic needs of consumers. In 2023, the company embarked on a transformative journey, marked by the unveiling of its new infinity logo and the empowering tagline "Give Me Power, Give Me Red." The pivotal year also witnessed the introduction of Eveready's cutting-edge go-to-market strategy, reinforcing its commitment to innovation and customer satisfaction.
At the heart of Eveready's innovations lies the launch of its New Ultima Alkaline battery in 2023, meticulously designed to cater to the discerning needs of today's consumers. Eveready's steadfast dedication to providing top-tier quality and reliability has positioned the company as India's No. 1* battery and flashlight brand.
Since its inception in 1934, Eveready has been at the forefront of the dry cell battery market, enriching the lives of millions with portable energy and lighting solutions. The company's iconic catchphrase "Give Me Red" has become synonymous with trust and dependability, resonating with consumers across generations.
Eveready's commitment to excellence extends beyond product development. With manufacturing facilities strategically located across six locations in India, equipped with state-of-the-art technology platforms, the company upholds the highest operating standards. Eveready's facilities adhere to stringent quality (ISO 9000), environmental (ISO 14000), Occupational Health & Safety standards (ISO 45000) and Energy management system (ISO 50000), reflecting its dedication to sustainability and responsible manufacturing.
Backed by a Research and Development (R&D) facility approved by the Indian National Accreditation Board for Testing and Calibration, Eveready continues to drive innovation and set industry benchmarks. The company remains steadfast in its mission to enrich lives through reliable, innovative energy solutions, lighting the way for a brighter tomorrow.
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