Eveready celebrates the International Week of Deaf People with an enlightening session at Ali Yavar Jung National Institute of Speech and Hearing Disabilities
Eveready aims to raise awareness about the challenges faced by individuals with disabilities and support efforts to enhance their safety and well-being through Eveready Siren, a torch with a safety alarm.
Eveready Industries India Ltd., a leading name in the Indian battery and flashlight market, marked the International Week of Deaf People through a first-of-a-kind initiative at the Ali Yavar Jung National Institute of Speech and Hearing Disabilities (Divyangjan) in Mumbai. This apex institute, operating under the Department of Empowerment of Persons with Disabilities, Ministry of Social Justice and Empowerment, Government of India, is dedicated to providing comprehensive services for individuals with speech and hearing impairments.
The event, titled “Surakshit Kanya: Sashakt Kanya”, aimed to raise awareness of the critical issues faced by deaf women and creating safety measures for deaf women. Eveready actively engaged with approximately 50 attendees, including deaf students, parents, teachers, and staff from over ten schools across the city, focusing on safety for deaf adults, particularly women aged 16 and above.
The session for deaf adults was coordinated by Dr. Gayatri Ahuja, Head of Department, Department of Education at AYJNISHD. With a key focus on women's safety, the session included a demonstration of Eveready's Siren Torch for personal safety. Additionally, Mr. Alok Kejriwal and Ms. Pooja Barot from India Signing Hands, were present to address the audience and share their experiences.
Ms. Insiyah Chawala, General Manager – Flashlights & NPDs, at Eveready Industries India Ltd, stated, "At Eveready, we believe in the power of innovation to make a positive impact on society. Our participation in the International Week of Deaf People reflects our commitment to societal inclusivity and safety for all. The Siren Torch is more than just a product; it's a means of empowerment, allowing individuals to signal for help in distressing situations, regardless of their ability to vocalise."
The session aligned with this year’s theme—"Sign Up for Sign Language Rights"—showcasing Eveready's Siren Torch as a must have essential for individuals facing potentially hostile situations. The torch's powerful 100 dBA alarm and flashing capabilities can help draw attention in emergencies. After the session, Eveready distributed Siren Torches to attendees as a thoughtful gesture to celebrate the event's success and honour the attendees’ high spirits.
Dr. Suman Kumar, the Director of the Ali Yavar Jung National Institute of Speech and Hearing Disabilities commented, "We are pleased to collaborate with Eveready on this important initiative. This session not only equips our students with valuable safety knowledge but also reinforces the message that everyone has the right to feel secure and empowered, regardless of their disability."
This initiative by Eveready underscores the company's commitment towards social responsibility and its dedication to addressing the unique needs of diverse communities. By focusing on the deaf community during the International Week of Deaf People 2024, Eveready aims to raise awareness about the challenges faced by individuals with disabilities and contribute to their safety and well-being.
About Eveready Industries India Limited
With a legacy spanning over a century, Eveready Industries India Ltd. (NSE Code: EVEREADY, BSE Code: 531508) has continually evolved to meet the dynamic needs of consumers. In 2023, the company embarked on a transformative journey, marked by the unveiling of its new infinity logo and the empowering tagline "Give Me Power, Give Me Red." The pivotal year also witnessed the introduction of Eveready's cutting-edge go-to-market strategy, reinforcing its commitment to innovation and customer satisfaction.
At the heart of Eveready's innovations lies the launch of its New Ultima Alkaline battery in 2023, meticulously designed to cater to the discerning needs of today's consumers. Eveready's steadfast dedication to providing top-tier quality and reliability has positioned the company as India's No. 1* battery and flashlight brand.
Since its inception in 1934, Eveready has been at the forefront of the dry cell battery market, enriching the lives of millions with portable energy and lighting solutions. The company's iconic catchphrase "Give Me Red" has become synonymous with trust and dependability, resonating with consumers across generations.
Eveready's commitment to excellence extends beyond product development. With manufacturing facilities strategically located across Matia, Lucknow, Noida, Haridwar, Maddur, and Kolkata, equipped with state-of-the-art technology platforms, the company upholds the highest operating standards. Eveready's facilities adhere to stringent quality (ISO 9000) and environmental (ISO 14000) practices, reflecting its dedication to sustainability and responsible manufacturing.
Backed by a Research and Development (R&D) facility approved by the Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology, Government of India, Eveready continues to drive innovation and set industry benchmarks. The company remains steadfast in its mission to enrich lives through reliable, innovative energy solutions, lighting the way for a brighter tomorrow.
*As per A C Nielsen Sep 23 MAT Report
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