Cult and SADS collects 2000+ pounds of donations, transforming lives of 4000+ families
Donations were collected at 46 participating Cult centres across Bangalore, Mumbai, Delhi, and Hyderabad.
Items were distributed to verified NGOs and charities, directly benefiting families in need.
The event reinforced the importance of community-driven efforts to bring social change.
Cult, India’s leading fitness platform, in collaboration with Share At Doorstep (SADS), has successfully concluded its annual clothing donation drive across four major cities- Bangalore, Mumbai, Delhi, and Hyderabad. Held in December, the initiative embraced the spirit of the “Month of Giving” and inspired communities to donate their pre-loved clothing to support underserved families.
The event saw an overwhelming response, with donations collected from 46 Cult centres across the cities. SADS ensured seamless execution, managing doorstep pick-ups, centre-based collections, and distribution to NGOs and charities.
Donations poured in from 46 Cult centres across the cities
The initiative reflects Cult’s commitment to combining fitness with purpose. Members and participants donated their “apparel and footwear,” symbolizing personal transformation and extending it to societal impact. This year’s drive resulted in the collection of 2000+ pounds of donation, benefiting 4000+ families.
“The response to this year’s donation drive has been truly heartwarming. It’s inspiring to see how our members and the wider community came together to make a difference. With SADS, our mission is to make giving simple and impactful, and partnering with Cult has amplified our reach and ensured that every donation creates meaningful change for underserved communities. This initiative highlights the power of collective action during the Month of Giving”, said Naresh Krishnaswamy, CEO of Curefit.
The December donation drive is now a hallmark of Cult’s social responsibility efforts, with plans to make it an annual tradition. SADS, with its expertise in logistics and partnerships, played a pivotal role in ensuring the success of this initiative.
About Curefit
Curefit Healthcare Pvt Ltd is India’s largest fitness company. Founded in 2016, Curefit offers a comprehensive range of fitness services and products through its two brands, Cult (formerly known as Cult.fit) and cult.sport. With a mission to make fitness fun, easy and accessible, Cult offers group workouts, online classes, sports facilities, and personalized solutions at fitness centres & partner gyms across the country. By adopting innovative subscription-led revenue models and employing cutting-edge technological interventions to cultivate healthy habits, Cult has emerged as the go-to destination for fitness enthusiasts across the country. cult.sport focuses on simplifying health and well-being by offering smart fitness products tailored to the everyday athlete. The cult.sport product range is thoughtfully designed to deliver the ultimate workout experience, featuring high-quality sportswear, versatile at-home workout equipment, bicycles, and nutraceuticals.
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