Campus Shoes unveiled its first mixed reality print ad, blending innovation and style
Campus one of India’s leading sports and athleisure brands, unveiled its first-ever mixed reality print advertisement, marking a significant leap in innovative marketing technology. As part of its “Move Your Way” campaign, this cutting-edge initiative seamlessly blends physical print media with digital interactivity, redefining consumer engagement and bridging the gap between traditional advertising and modern technology.
The ad, launched across eight major cities— Delhi, Bangalore, Mumbai, Kolkata, Chennai, Hyderabad, Ahmedabad, and Pune — invited readers to scan a QR code to unlock an immersive experience. Once scanned, the sneakers came alive on the screen followed by brand ambassador Vicky Kaushal, who spoke about his favourite pair of Campus shoes. This interactive experience culminates in a direct link to the Campus Shoes website, where consumers can browse and shop effortlessly, making the journey from discovery to purchase seamless and engaging.
Prerna Aggarwal, Chief Innovation Officer, Campus Activewear said, “Our first-ever mixed reality print ad reflects Campus Shoes’ commitment to embracing technology to enhance consumer experiences. By integrating mixed reality with traditional print, we are creating immersive and meaningful interactions for consumers who are truly phygital, tech-driven, and looking to explore footwear that helps define their unique, authentic selves. It’s a step forward in connecting with our audience in innovative and impactful ways.”
With this bold step into the world of mixed reality, Campus Shoes is reaffirming its commitment to staying ahead of the curve and catering to the tech-savvy, style-conscious visual consumers of today. This forward-thinking approach highlights the brand’s mission to blend innovation with accessibility, providing customers with an experience that combines the convenience of digital shopping with the personal touch of interactive storytelling.
About Campus Activewear Ltd.
Campus is one of India’s largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal, with his acumen, skill, and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand ‘’Campus’’ has emerged as one of India’s biggest domestic sports and athleisure footwear brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With over 23,000 retail touchpoints, over 288 company exclusive outlets, a website, and being one of the top brands available on e-commerce portals, Campus has secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points, and an attractive product value proposition making Campus, an aspirational brand, especially for young adults, everyday performers, and fashionistas. Strengthening the brand's leadership position in India, Campus was listed on NSE and BSE in May 2022.
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