Amagi’s 14th Global FAST Report reveals a shift towards unified distribution strategies among content providers
Global report highlights APAC as the fastest-growing region for music and news content in FAST channels
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced the release of its 14th Amagi Global FAST Report, which highlights content providers’ shift toward unified, platform-agnostic distribution to amplify both reach and monetisation. The traditional boundaries between video services are blurring, with pay TV services now offering FAST (Free Ad-supported Streaming TV) channels, SVOD (Subscription Video on Demand) platforms introducing ad-supported tiers, and FAST services seamlessly blending linear channels with AVOD (Advertising-Based Video on Demand) content. To be more agile, efficient, and profitable in addressing evolving consumer preferences, content providers are embracing unified distribution strategies that enable them to reduce costs instead of creating separate teams and infrastructure.
“The media landscape is rapidly evolving, and the old ways of distributing content in silos just won't cut it anymore,” said Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi. “Our latest report shows a significant trend: Viewers are flocking to free streaming services, but they're getting frustrated with the fragmented experience of jumping between multiple platforms. This presents a clear opportunity in the market, as video services that can offer a seamless, integrated experience combining free, paid, and ad-supported models will stay on top. Content providers need to take a hard look at their distribution strategies, break down their silos, and unify operations. While unifying steaming operations will deliver efficiency, it's ultimately about meeting the changing demands of today's viewers.”
The 14th Amagi Global FAST Report offers data and insights derived from 3,300+ FAST channels that use Amagi THUNDERSTORM, the company’s innovative server-side ad insertion (SSAI) platform.
Key takeaways from the 14th Amagi Global FAST Report include:
News remained the most popular genre in APAC with 40% HOV share, followed by Entertainment at a 23% share.
Within the Entertainment genre, Comedy, Drama, Horror and Reality accounted for 30% of the HOV.
Music is the best monetised genre in APAC. Monetisation of Kids channels remains the lowest.
Of the ~300 new channels launched in APAC, ~100 were Entertainment, ~70 were News and ~50 were Documentaries.
Amagi provides a complete suite of channel creation, distribution, and monetisation solutions. The company’s clients include some of the world’s biggest names, including Hearst Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.
About Amagi
Amagi is a next-generation Emmy® Award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute, and monetise live, linear channels on free ad-supported streaming TV and video services platforms. Amagi also offers 24x7 cloud-managed services, bringing simplicity, advanced automation, and transparency to all broadcast operations. Overall, Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Amagi has a presence in New York, Los Angeles, Toronto, Mexico City, London, Paris, Sydney, Seoul, and Singapore; broadcast operations in New Delhi; and innovation centres in Bengaluru, Zagreb, and Łódź.
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