ABP Network excels the Comscore VMX leaderboard with unmatched reach and engagement across Marathi, and Bengali news markets
ABP Network has once again solidified its position as a prominent player in the Indian news landscape, maintaining the second position overall in the News & Information category on the Comscore VMX Leaderboard for November 2024. With an impressive unique reach of 113 million and a staggering 1.257 billion video views, ABP Network has outperformed many competitors, a testament of its extensive audience engagement across digital platforms.
In the Bengali news market, ABP Ananda continues to lead the market with a robust reach of 8 million unique viewers and 82.1 million video views as per the latest Comscore VMX Rankings, far surpassing News18 Bangla’s 7.2 million reach and 60.5 million views. This achievement not only highlights ABP Ananda's dominance but also underscores its commitment to delivering quality content that resonates with Bengali-speaking audiences.
Further strengthening its portfolio in November, ABP Majha has retained its top position in the Marathi news market in the VMX Leaderboard with a remarkable reach of 22.3 million unique viewers, a 20.4% month-on-month growth, and 467 million video views. This remarkable performance places it ahead of TV9 Marathi, which reported 20.4 million unique viewers, reaffirming ABP Majha's status as the go-to source for news in Maharashtra.
ABP News also showcased strong performance metrics, recording 52.4 million unique viewers and 365.2 million video views in November 2024, further reinforcing ABP Network’s exceptional standing in the Hindi news sector. This long-standing, cross-language dominance illustrates ABP Network's ability to cater to diverse audiences through compelling content across various platforms.
About ABP Network
An innovative media and content creation company, ABP Network is a credible voice in the broadcast and digital sphere, with a multi-language portfolio of news channels reaching 535 mn individuals in India across YouTube, Websites, Apps and Social Media Platforms. ABP Studios, which comes under the purview of ABP Creations – the content innovation arm of the network – creates, produces, and licenses original, path-breaking content outside of news. ABP Network is a group entity of ABP, which was incorporated almost 100 years ago and continues to reign as a leading media company.
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